Grey Bloom by Michael Eden, 2010

Lost in Lace app launched

Nick and Gemma from the Crafts Council Lost-in-Laced

To coincide with the launch of the Crafts Council and Birmingham Museums and Art Gallery exhibition Lost in Lace the Crafts Council has launched a free Lost in Lace app.

The Lost in Lace app encourages users to be creative by enabling them to produce lace-inspired images on their iPhones. Once downloaded the app enables people to take photos of anything and create an altered image that can be figurative or completely abstract depending on the users’ choice of app settings. The app creates a point cloud of the image that becomes a 3D terrain that the user can then navigate around – going through and around the image virtually.

Visitors to the Lost in Lace exhibition at Birmingham Museum & Art Gallery are able to unlock extra features and rather than using the touch screen – physical movement of the phone moves you through and around the mapped terrain of the image. Finished images can be uploaded to a public Flickr site for people to share, or to your own Facebook page and Twitter feed.

The app allows users to be creative whilst thinking of boundaries, areas of light and shade, and the decisions made on entering into visual networks – all themes of the Lost in Lace exhibition that is on at Birmingham Museum and Art Gallery’s Gas Hall until 19 February 2012.

The free Lost in Lace app can be downloaded from the iTunes store

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Rosy Greenlees, Executive Director, Crafts Council:
“This is the second Crafts Council app that we have launched. We think they are a good way of encouraging people to think about themes of our exhibitions and events and to enjoy them within a virtual context. Our use of apps is a part of a digital strategy that includes opening up access to our collection through online projects and exhibitions.”

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For more press information please contact Jill Read on 020 7806 2549 or media@craftscouncil.org.uk. Follow Crafts Council on Twitter and Facebook

Notes to editors

About Lost in Lace

Lost in Lace: new approaches by UK and international artists, is currently on at the Gas Hall at Birmingham Museum and Art Gallery and runs till the 19 February 2012.

The exhibition explores relationship between textiles – specifically lace – and space through a series of dramatic and ambitious new site-sensitive installations. Produced in partnership by BMAG and the Crafts Council, the exhibition brings together both leading and emergent artists and makers. From the intricate to the monumental, these contemporary works will challenge the viewer’s existing notions of space, encouraging them to renegotiate the mysterious new environments and blurred and shifted boundaries that emerge.

For more information visit www.lostinlace.org.uk

About the Crafts Council

The Crafts Council’s goal is to make the UK the best place to make, see, collect and learn about contemporary craft.

• We believe that craft plays a dynamic and vigorous role in the UK’s social, economic and cultural life.
• We believe that everyone should have the opportunity to make, see, collect and learn about craft.
• We believe that the strength of craft lies in its use of traditional and contemporary techniques, ideas and materials to make extraordinary new work.
• We believe that the future of craft lies in nurturing talent; children and young people must be able to learn about craft at school and have access to excellent teaching throughout their education.

The Crafts Council is supported by the Arts Council England who work to get great art to everyone by championing, developing and investing in artistic experiences that enrich people’s lives. It supports a range of artistic activities from theatre to music, literature to dance, photography to digital art, and carnival to crafts. Great art inspires us, brings us together and teaches us about ourselves, and the world around us. In short, it makes life better. Between 2011 and 2015, Arts Council England will invest £1.4 billion of public money from government and a further £0.85 billion from the National Lottery to create these experiences for as many people as possible across the country.

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