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Crafting Professional practice through Higher Education

A collaborative PhD between King’s College London and Crafts Council UK.

October 2017

I have just entered the second year of my PhD at King’s College London and I’d like to start by thanking everyone who has supported the project and shared their knowledge and experiences with me so far.  This year has gone incredibly quickly and I have learnt an incredible amount about craft and academic research.

In developing this research project I have become increasingly interested in what craft means to people who pursue it as a profession, and how it is presented within the higher education system. In Thinking through Craft, Glenn Adamson discusses how craft is notoriously difficult to define, particularly given the expansion of the field and growth in interdisciplinary practice. He also noted at the Making Futures 2017 conference that the term ‘craft’ is not neutral; it carries associations with tradition, weakness and localisation that may be ignored rather than addressed when replaced with ‘maker’ or ‘making’. This was reinforced in a recent conversation I had about craft with a London-based furniture studio; they suggested that the overuse and misuse of terms such as ‘craft’ and ‘bespoke’ has led to practitioners finding other words to define their practice so as to avoid common misperceptions. I am interested in the idea that ‘maker’ has been adopted as a means of neutralising ‘craft’, particularly in relation to my own observation of the diminishing presence of craft in the professional identities of crafts graduates who prefer to define themselves as ‘designer makers’ or ‘artists’. This is discussed in my annual report and is a theme I will explore in the next stage of my research.

For now, here are some of the ways that craft has been described by people I have talked and listened to over the last year, some complimentary, some contrasting. Perhaps craft is all of these things and more:

Craft is a demonstration of love and dedication

Craft takes time and is an exhibition of skill

Craft is fluid, adaptive and innovative

Craft is bespoke and handmade

Craft is slow, messy and hard work

Craft has a narrative that can be read through the making process

Craft is having an understanding of design, material and making

The further I get into this project the more I recognize the complexity of my subject. I believe that the polysemic nature of craft is an asset, although I am wary of the continued interdisciplinary expansion of practices under its banner. In reference to sculpture, Rosalind Krauss highlighted the problem of using a ‘catch-all’ term as representative of diverse practices: ‘the category has now been forced to cover such heterogeneity that it is, itself, in danger of collapse’ (1979, p.33). In the pursuit of authenticating and claiming representation of increasingly diverse practices, it is important that craft is not pushed to a point that risks a loss of meaning or understanding of the sector.

The themes and early reflections highlighted in these blog posts and my first annual report for the Crafts Council will be developed through case study investigations. Over the next year I will be interviewing crafts students, educators and graduates about their experiences of higher education, professional development and creative practice.  As my understanding of the challenges faced both by higher education and early-career makers in promoting and sustaining creative practice grows, so does my resolve to develop practical applications from my research. I look forward to keeping you updated on my progress. 

If you would like to contact me about my research please get in touch at lauren.england@kcl.ac.uk

Lauren England

June 2017

Since my last post I have been exploring the literature on craft, entrepreneurship and creative identity in greater depth and continued with the secondary data collection and analysis on professional development in crafts higher education discussed in previous posts. I also conducted a pilot study with a group of talented makers from the Crafts Council’s Hothouse programme. These discussions and processes have helped me to refine my subject and, I hope, strengthen my study.

As a result my research has refocused slightly to form two distinct but highly connected strands. The first explores pedagogical framings of craft and craft work – how craft work and creative practice is presented in higher education and how such ideologies influence the professional awareness and development of crafts graduates. The second seeks to identify the skills needs of early career practitioners in developing sustainable creative practice post-graduation – what are the priority skills, how are these developed and what additional support is required both within and outside of higher education.

In considering craft work ideologies I follow the definition of ideology given by Deuze (2005:445): ‘Ideology can be seen as a system of beliefs characteristic of a particular group, including – but not limited to – the general process of the production of meanings and ideas (within that group)’. By analysing the values, and meanings attributed to craft work and creative practice today, both individual and institutional, I hope to define a new framework for craft work ideologies that reflects approaches taken to contemporary practice. I am also interested in alignment between ideologies presented by institutions and those portrayed by their students and graduates. This will be linked with the second strand of my research in terms of how the skills priorities of students and graduates and the skills provision within institutions may link with their ideological approach to craft and creative practice.

While these two elements are still very much under development, I would like at this stage to share with you some early reflections from my pilot study with Hothouse makers.

Entrepreneurial alignment was low amongst the group who tended to associate entrepreneurs with ‘business men’, money driven commercialised ventures and mass production. However, this may be more of a semantic issue arising from traditional definitions of entrepreneurship as, upon reflection; makers could recognise a degree of entrepreneurialism within their own practice.
Mentors appear to be a strong form of support offering both professional, business support and support for creative (ideas) development. Mentoring and support relationships were found in established practitioners, educators and peers.
When seeking business support to establish and/or develop a professional creative practice there is a need for mentors and advisors who understand the logistics of creative business and the creative processes involved in order to provide effective support. This may be particularly important for makers whose work is conceptually driven.   
Makers noted challenges in gaining access to the market, particularly the art market, following graduation – i.e. gaining gallery representation and collectors. This was seen as a potential barrier to professional development, particularly for graduates pursuing a more fine-art orientated craft practice.
The discourse around creative practice, business and entrepreneurship presented within higher education training appears to influence graduates’ perceptions of their own practice. This could indicate a need to explicitly talk about creative practice as a business in order to increase graduate awareness of the realities of pursuing a career as a creative practitioner.

These are still early reflections and will be developed through further interviews and analysis throughout my PhD project. I look forward to keeping you updated on further findings as my research progresses. If you would like to contact me about my research please get in touch at lauren.england@kcl.ac.uk

Lauren England

February 2017 

I am now five months into my PhD project and it has absolutely flown by! 

Over the last few months I have been working on an initial data collection and analysis of professional development practices in higher education, to get a sense of what methods are being used to develop the professional competency of future makers. I am planning to collect secondary data from over 100 undergraduate courses in England that specialise in or include a crafts discipline and will be analysing this to identify common practices and disciplinary differences in professional development. I will also be exploring how entrepreneurship is positioned within course marketing. 

At this very early stage in the investigation I would like to share with you some of my initial thoughts on the data I have already collected on 47 craft courses across England. 

My first reflection is that very few courses promote their connection to craft, despite disciplinary links, with preference given to terms such as ‘design’, ‘art’ and ‘making’. There are exceptions to this, but the general omission of ‘craft’ within course promotion suggests that despite the most recent craft revival and value given to ‘craft’ when used as a marketing tool, this value has not been translated across into the education system. While this may seem somewhat trivial, I would argue that as educational institutions currently provide the main training route into craft, an attachment or aversion to the term craft impacts both the practices of future professionals, and the craft sector overall. For an eloquent reflection on identifying with or against craft, I refer you to Daniela Walker’s article ‘Craft’s identity crisis’, in the Jan/Feb 2016 edition of Crafts.

I have also identified a number of common practices that are mentioned explicitly within course material as contributing professional development. These include external/live projects and briefs; contact with visiting professionals; taking part in competitions; developing a portfolio for exhibition; internships and placements; and learning from industry experts. This list is not exhaustive, and I intend to use interviews with students and graduates within case studies to explore how their experience of professional development training in higher education compares with the content listed in course material. I will also look to establish the perceived efficacy of particular practices in order to develop a sense of best practice. 

My final reflection at this stage regards the positioning of entrepreneurship and enterprise. This is approached very differently by the institutions I have reviewed so far, with some courses staking a claim to the development of entrepreneurial skill sets and business acumen, while others do not (explicitly) engage with entrepreneurship at all. Again, through interviews I intend to establish whether a greater emphasis on entrepreneurship within curriculum has a perceived impact on professional development, if it leads to higher self-identification as an entrepreneur among craft students and graduates, and what this means for contemporary craft practice and education.

I would like to say thank you to those of you who got in touch after reading my first post and I look forward to keeping you updated on further findings as my research progresses. If you would like to contact me about my research please get in touch at lauren.england@kcl.ac.uk

Lauren England

November 2016

In October this year I started my PhD at King’s College London in the department of Culture, Media and Creative Industries, supported by a Professor Sir Richard Trainor Scholarship. Over the next three years I will be working in partnership with the Crafts Council to research how people studying craft in Higher Education (HE) learn the professional and entrepreneurial skills they need to continue their creative practice once out of education.

I myself studied Glass and Ceramics at undergraduate level at the University of Sunderland. While I decided at the end of my degree that the creative practice route was not for me, my experience of studying craft at University was hugely valuable. Having found my way into the world of academia and research, I have focused on contemporary craft practice as an area that has not received much academic attention from those working outside of the field. In particular, my research has focused on the role of HE institutions in the craft sector and through my PhD I will be exploring how crafts makers develop professional capabilities, both in terms of learning practical business skills and developing an awareness of entrepreneurial, creative careers.

The Crafts Council’s Studying Craft 2016 report shows that in 2014/15 there were over 17,000 people studying craft subjects at undergraduate level in HE. Although this is lower than previous years and the provision of HE craft courses has declined significantly (50% since 2007), HE still provides an important route into craft professions. By working closely with the Crafts Council and craft practitioners, students and educators, I hope to explore what skills and knowledge aid in developing and sustaining a creative practice and how this can be facilitated in HE through entrepreneurial education.

While a PhD is by nature an academic pursuit, a key aim of this partnership is to produce real-world impact and applications from this research. I will be posting updates throughout my PhD and look forward to sharing the journey and outcomes with you.

If you would like to contact me about my research please get in touch at lauren.england@kcl.ac.uk

Lauren England

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