Nurturing a new generation of creative talent
The Fashion Studio within The House of Peroni is a new initiative from world renowned Italian beer brand, Peroni Nastro Azzurro.
The House of Peroni is looking to offer eight fashion creatives a mentorship programme by a Creative Council as well as a residency in a studio space in London. The programme will act as an incubator to nurture the up and coming creative talent, offering them a head start in their career with valuable advice.
The House of Peroni’s Creative Council is made up of a group of fashion industry experts who will mentor, counsel and support. Led by fashion designer Jonathan Saunders; Isabella Burley, Editor-in-Chief of Dazed and Confused; Pandora Sykes, fashion writer and stylist; Alexander Fury, Editor of Another Magazine; and Anna Orsini, Consultant on the British Fashion Council.
The selected creatives will be able to use the space as their own studio and have the ability to mingle and collaborate with each other. And there will be regular talks, events and workshops, held by industry professionals. For the duration of their residency, the chosen designers will work towards creating a collection to showcase as a presentation during London Fashion Week in February.