Thorunn Arnadottir is motivated by the disposable made-in-china consumerism of contemporary society to repurpose and recycle using the local and the familiar.
Arnadottir is an advocate of slow design (that is akin to slow food, the opposite of fast food), promoting a sustainable approach to create a more conscious consumerism. In a reference to the storytelling nature of her Icelandic home, she infuses all her work with narrative. She prompts and provokes dichotomy in everything from how one interacts with an object to the materials it is made from: recycled electronics become clad in lava stone, objects make noises you don’t expect yet are completely familiar, or pieces transform to their complete opposite through use.
Arnadottir studied Design Products at the Royal College of Arts after studying Product Design at Listaháskóli Íslands (Iceland Academy of the Arts) in Reykjavik.