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Reaching Your Market

CC Flourish 2017

Make the most of your online presentation, marketing and social media.

Do you have a showcase, an open studio event or an exhibition coming up? Are you applying to grant organisations, selected programmes or exhibitions? This workshop will offer a visual insight into the ways makers and designers can present themselves online and generate interest in their practice.
 

What is on offer?

  • Advice on understanding how to promote your work
  • Tips on developing a brand through your vision and values
  • Where to focus your online marketing
  • Advice on understanding and utilising social media marketing
  • Why an online profile is important, what you should be considering and how to make the most of potential opportunities
  • Introduction to approaching press outlets


Who is speaking?

  • An industry expert to help you with self-promotion, your branding, establishing a marketing strategy and shaping your online promotion
  • An established maker will be offering you key tips on building a sustainable business through online promotion 
     

Proposed Agenda:

1.15pm - Arrive and registration, tea/coffee

1.30pm - Welcome and introductions

2.00pm - Industry advisor

2.50pm - Break

3.10pm - Workshop continued

3.40pm - Maker presentation

4.20pm - Reflections and Q&A

4.40pm - Networking

5.15pm - Finish 
 

What refreshments are provided on the day?

Tea and coffee will be provided at the start of the session and during the afternoon break.

 

**£5 Discount available to Crafts Council Directory makers, please email for more info**

Crafts Council courses, events, talks and workshops strike a balance between information-led and practical training, always in a friendly, open atmosphere that encourages discussion and informal networking.

 

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