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  • INSTALLATION VIEW OF 'WHAT IS LUXURY' A THE V&A. PHOTO: VICTORIA AND ALBERT MUSEUM, LONDON
  • Time for Yourself, Marcin Rusak in collaboration with Iona Inglesby, 2013.

What is Luxury?

How luxury is made and understood in the 21st century

What is Luxury? was a partnership exhibton with the V&A, sponsored by Northacre.

What is Luxury? interrogated how luxury is made and understood. Luxury has a long history of controversy. More recently, the increase in prominence and growth of luxury brands against the backdrop of social inequality has raised new questions about what the term means to people today. Changes in culture and communication have also stimulated interest in less tangible forms of luxury, such as the desire for space and time.

What is Luxury? framed work by designers, makers and artists using a selection of terms in order to engage with and expand upon current debate. It addressed the production of exceptional objects, which demonstrate an extraordinary investment in time and handmaking. It explored how attitudes to luxury are shaped by cultural concerns and personal dreams. It challenged preconceived notions of value and provides an opportunity for thinking about the future of luxury in the 21st century.

To celebrate What is Luxury?, Crafts magazine produced a special Luxury edition of their May/June issue, exploring craft’s complex relationship with luxury.

What is Luxury? was at the V&A from 25 April to 27 September 2015

Second Space Traveller Watch (back), George Daniels, 1982. hoto: Jasper Gough, Sothebys

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