Introduction
The Market for Craft data tool is an open-access dashboard available online at no cost to independent makers, studios and collectives, shops and galleries, and curious consumers. Using the data tool’s tabs and filters, you can gain a detailed insight into your customer's demographics, behaviours, motivations, and barriers — helping inform business strategies for 2021 and beyond.
Key areas of focus include:
- Market breakdown
- Buying behaviour
- Buying interest
- Participation
- Psychographic profile
- Demographic profile
- Media consumption
The data tool accompanies the Market for Craft report – the first analysis to identify and gauge appetite for British craft for over a decade. Commissioned in May 2020 by the Crafts Council and eight leading national partners, this work aims to equip makers with the knowledge and insight necessary to develop their business.