We’re delighted to announce we’ve contracted Morris Hargreaves McIntyre* to undertake a study of the UK market for craft.
The Crafts Council and eight leading national partners** from across the UK are working together to investigate the characteristics of the market for craft. Over the last ten years we’ve seen an enormous increase in interest in making, from high end purchases to everyday participation. We want to understand more about how best to stimulate, support and grow that market. We want to know who’s buying craft, what they’re buying and why, how big the market is, how routes to market are changing now and in the near future, and what kind of infrastructure can best support the market.
It’s exciting to see the growth in craft exports as more businesses improve their international strategy and sales. There are also more fairs and sales events springing up across the country. But the challenge of bringing products to market can only be tackled with systematic insight into demand. We’re keen to strengthen our sector’s understanding of that market and businesses’ ability to grow.
The study kicked off early in September with its first steering group meeting and intends to report by May 2020. We’ll be keeping you informed as we pursue this study and inviting you to contribute. Look out for updates.
* Morris Hargreaves McIntyre has over 20 years’ experience conducting high-level qualitative and quantitative strategic studies into the UK and international art, crafts and cultural markets. In 2004, MHM produced Taste Buds, a study on the market for contemporary art for Arts Council England. This was followed by Consuming Craft for the Crafts Council in 2010 respectively.
**For more information on the partners: Arts Council of Wales, Contemporary Visual Arts Network, Craft Northern Ireland, Craft Scotland, Crafts Council, Creative Scotland, Creative United, The Goldsmiths’ Company, Great Northern Events/Great Northern Contemporary Craft Fair.