Ambra Medda runs the successful design Consultancy Pratice AMO with clients including Benetton, Roger Vivier and Christie's
Prior to this she co-founded L'ArcoBaleno (now Pamono), an online marketplace devoted to collectible design in its broadest sense, combining ecommerce, information and community. Her passion is to ignite great design by facilitating innovative collaborations between designers, curators, students, luxury brands and institutions; discovering and nurturing talent; and producing editorial content that educates, delights, amuses and inspires.
In 2005, Medda co-founded Design Miami/ the definitive fair for limited edition design, with annual shows in Basel, Switzerland and Miami, USA. Medda launched Design Miami/ in December and within two years had positioned it as the most substantive forum for collectible design, providing powerful, stimulating and highly selective commercial and cultural content. In her five years as Director of Design Miami/, Medda formed strong partnerships with the world’s most respected cultural organizations, educational institutions, brands and designers including the Vitra Design Museum, the Georges Pompidou Art & Culture Foundation, the Cooper-Hewitt Design Museum, the Victoria & Albert Museum, ECAL (University of Art and Design Lausanne), FENDI, Audi, Marc Newson, Yves Béhar, Tokujin Yoshioka and Zaha Hadid.