They often use persuasive techniques, mentioning a good cause, charity, or organisation that they are associated with and by claiming to be approved by these well known organisations, they will try to win over your trust. Familiar sales-driven techniques that we see daily in our high street shops are used to encourage a rushed decision; for example, a time or date limited offer.
Small businesses are often targeted by phone, as scammers know they are unlikely to record phone calls. It is important to be alert during these possible scam calls as the fraudsters are skilled at directing their victims toward the intended outcome. By investing time, fraudsters make the deal seem more genuine and as a result it becomes harder for the target to exit from the scam.