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Crafts CouncilInsight and advocacyPolicy briefings

November 2020

Research and Policy Brief


    We’re excited to bring you new findings from our research collaborations, our advocacy work, craft clusters and the future World Crafts Council seminar series.

    • Crafting Professionals, Craft Higher Education and Sustainable Business Development - supporting makers through higher education into successful careers in practice
    • Digital Platforms for Craft – exploring the potential of craft sector digital platforms in the UK and China
    • A new slide set summarising our research findings
    • A link to our maker needs survey – please help
    • Making the case about Covid 19 – research, resources and a summary of our advocacy work
    • New research on: mapping UK craft clusters; who gets ahead in arts management; the first survey of black jewellers; freelancers’ needs; social prescribing pilots; arts and culture knowledge exchange; the positive impact of crafts on Farnham and the Surrey Hills; new narratives for growth and cultural policy; and
    • The World Crafts Council seminars on a Plan for Craft

    The Arcades Project - Beate Gegenwart. Artist, Metalsmith

    New findings from our research collaborations

    We’re delighted to publish Crafting Professionals, Craft higher education and sustainable business development, our collaborative research findings about supporting craft makers through higher education into successful careers in creative practice.

    In a research collaboration between King’s College, London and the Crafts Council, Dr Lauren England examines approaches to creative professional practice in universities and the skills and resources students need for their future professional practice and potential business development.

    The findings underline the importance for students of skills development, access to facilities, material understanding and business skills, alongside experimentation and engagement in extracurricular opportunities. But they also highlight gaps in specialised skills acquisition, studio management knowledge and business skills in the formal curriculum.

    Digital platforms for craft, a partnership between Queen Mary University of London, Hunan University in China and the Crafts Council, has mapped out the use, features and potential of craft sector digital platforms in the UK and China.

    The Arts and Humanities Research Council funded project maps out the various digital platforms and processes in a series of case studies of two craft companies (Hand & Lock and Tatty Devine) and four individual makers (Bridget Bailey, Maria Sigma, Elizabeth Renton, and Jeremy Nichols).

    Digital platforms provide opportunities for innovation by using new materials and production techniques; platforms such as social networks, search engines, online marketplaces and content distribution can help generate new products and services both online and offline. The report also shows how live streaming (eg Kuaishou(快手) and TikTok(抖音短视频) has become a popular way for makers to engage wide audiences in China. Recommendations include addressing the challenges of access to technologies, IP issues and the potential of augmented reality.

    Also - check out new headlines from our research findings in our slide set on the research and policy pages.

    CC’s talent team have put together our 2020 Maker Needs Survey and we’d welcome your help to share it and ask as many makers to fill it out as possible. Deadline: 15 January 2021

    Making the case for craft about Covid 19, Brexit etc

    We continue to be in direct and regular contact with relevant government departments and Arts Council England to ensure they are properly briefed on issues for the craft sector. In October we were asked to summarise the impact that Covid-19 and Brexit would have on the craft sector to the Department for Digital, Culture, Media & Sport (DCMS) – here’s what we said.

    A useful comparison of how US arts organisations are changing their practice in response to Covid 19 focuses on organisational planning for short, medium, and long term, programming, income generation, audience engagement, work force and leadership development, physical infrastructure, lobbying and collaboration. There’s also a free scenario planning toolkit, Navigating Uncertain Times: A Scenario Planning Toolkit for the Arts and Culture.

    Leisure under lockdown: how culture and leisure services responded to COVID-19, a report from the Local Government Association, shows how arts and cultural workers' skills, knowledge and expertise supported frontline emergency responses during the first national lockdown.

    The Fabian Society report Cultured Communities shows how arts and culture funding has been severely cut since 2010 and recommends that arts and culture is at the heart of a post-Covid-19 recovery plan.

    The Office for National Statistics (ONS) results from its latest surveys into the impacts of Covid-19 on the UK economy shows that percentage of the arts, entertainment and recreation industry that is currently trading has improved slightly at 77.6% against levels in recent surveys and against other sectors.

    New research on:

    The Policy and Evidence Centre’s (PEC) Creative Radar study identifies 709 creative microclusters around the UK. This includes craft businesses. The report shows that a third of these microclusters are located outside of the established large creative clusters typically associated with cities. Firms in large clusters did not translate these benefits into faster growth but businesses in creative microclusters are more likely to have grown and reported more benefits. At the same time, they consider their biggest obstacle to growth is attracting funding, particularly for businesses outside London and the South East.

    Craft has the fourth highest concentration of businesses in microclusters (59%) of the nine creative industries studied. (Note that the methodology relies on scraped web data so, for example, craft businesses with a social media presence but no dedicated website are not picked up.)

    We strongly support the recommendation that more should be invested in encouraging microclusters to emerge outside of the established large clusters, particularly as part of the Government’s levelling-up agenda and the creative industries’ recovery from COVID-19.

    The following map shows the percentage of craft businesses in microclusters. The blue dots are those businesses outside the purple microclusters.


    • The percentage of craft businesses in microclusters. The blue dots are those businesses outside the purple microclusters.

    Hold on. Diversity and Managing in the Arts, a collaborative research report from Inc Arts and The Bridge Group, shows who gets ahead and how in UK arts management. It exposes inequalities in the arts and how they have been exacerbated during Covid-19. Recommendations include the need to embed ethnic and socio-economic diversity as a condition of funding and government support and for organisations to lead by example by using language that is progressive, specific yet accessible, appropriate, and inclusive.

    Common Ground - Rewilding the Garden is a new report from Voluntary Arts based on an ambitious programme of work investigating how creative activity is supported in areas of socio-economic deprivation across the UK and Republic of Ireland. The report shows this activity to be thriving in many areas that are regularly overlooked by the cultural sector, but this grassroots activity is in need of significant support and recognition.

    The UK jewellery industry needs to improve visibility and representation of black people according to the first national survey of black jewellers, which found that 51% experience racism. These experiences were most likely to take place at selling events or exhibitions, in education and training, or in interactions with suppliers. Lack of funds, business experience, and role models were the most common barriers to developing a practice or business for black jewellers.

    The Creative Industries Federation (CC is a member) has written to the Chancellor calling for the introduction of a Freelance Commissioner and Future Workforce Commission to eradicate red tape. Many self-employed and freelance workers have been unable to claim from either the Coronavirus Job Retention Scheme or Self-Employed Income Support Scheme, with some ineligible even for benefits.

    A Museum Freelance survey has found that only 47% of self-employed museum workers feel they are valued and recognised for their work.

    GPs and other health and social care professionals in Merton and Southwark are to refer people to six arts organisations across the boroughs as part of a new social prescribing pilot, which aims to help improve people’s mental health and wellbeing.

    Arts Council England and the National Academy for Social Prescribing have launched the Thriving Communities Fund, a £1.4m fund to support community activities that promote wellbeing.

    A new National Centre for Academic and Cultural Exchange is to facilitate Knowledge Exchange between higher education and the arts and cultural sector across the country, with a focus on evidencing and showcasing the impacts of such activities.

    University for the Creative Arts (UCA) Craft Study Centre has published a report revealing the positive impact of crafts on Farnham and the Surrey Hills, and how it could be a post-Covid model for other small communities in the UK. The report recommends that more support is given to local makers and craft centres, estimating that the value of craft to Farnham and the surrounding area is already £50+ million. Calls to local agencies and stakeholders, such as Farnham Town Council and Surrey Council, to recognise craft’s latent economic potential and invest in it to deliver much-needed growth and employment throughout the 2020s.

    Two new pieces of research look beyond growth to alternative ways to measure the value of the creative industries and cultural policy ‘Growth of What? New Narratives for the CCIs, beyond GDP' and ‘Did we do it? New approaches for evaluating cultural policies and actions’ . Both were presented at seminars hosted by King’s College, London.

    Plan for the future of craft

    To coincide with its four yearly General Assembly and to celebrate the Crafts Cities Network initiative, World Crafts Council International, with support from the British Council, is holding a series of five virtual seminars. (Rosy Greenlees, our Executive Director, is the outgoing president.)

    With a panel of international speakers each seminar is an opportunity to debate and explore the role of craft in contemporary society. The results will inform a ‘plan for the future of craft’ at a day conference in March 2021.


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