What is Search Engine Optimisation (SEO)?
SEO is a digital marketing tactic that generates new leads and improves public awareness of content, goods and services. An organic (non-paid) SEO strategy has become a crucial component in digital marketing activity as web users wise up to paid advertising. By targeting content to your customer’s needs and interests you can reach new audiences and boost traffic to your website.
To maintain a competitive edge, it’s important to climb search rankings and appear on the front page of search results. Reflecting on your own online habits, consider a recent search you’ve made. Did you look beyond the first page of the results? If no, you’re not alone. In fact, 75% of searchers never click past the first page of results.
- 51% of all website traffic comes from organic search
- 81% of web users use Google search engines to source products, information or services
- 5 seconds is the time within which you need to grab someone's attention when they're browsing online