We've summarised some of Yeshen Venema's key recommendations for getting your craft business noticed with good photography
You only have one opportunity to create a good first impression. Having consistently good quality images is essential to inspire, engage and connect.
Get the basics right first
If you are time poor, have access to your bio, images (saved to high resolution) saved to a Dropbox
Taking a good photo is ‘not about your product but how it looks on camera’.
When you photograph something, it changes as it is influenced by lighting and styling. You need to make careful choices about what you want to say about your product rather than how people interpret it.
A north facing single light source will give the most flattering light for your product (as it gives you softer light).
Good positioning is essential, therefore we recommend placing the products in the frame slightly off centre.
If you want to get featured in magazines, you will need a set of cut outs of products where the background is totally white as press can easily insert these into a page or magazine; these are not always the most flattering but for selling work they are the most effective. To achieve this, photograph your work on a plain background with consistent lighting, then edit to create the plain white background.
When taking photos, have them ready (with image credits) to send to press as well as ready for your own website.