We have summarised some of Alex Fewtrell’s key recommendations for protecting your business.
Intellectual property and copyright related to the original, artistic craftsmanship of your practice.
Unregistered design rights - automatically protects the shape of work and configuration (how different parts of a design are arranged together) of object.
Protects two-dimensional as well as three-dimensional work that is new and novel. It needs to be registered within 12 of first showing your product and has to be renewed every 5 years.
Protects brand names, needs to be distinctive and cannot describe the goods or services it provides. Trade marks need to be renewed every 10 years.