As part of its ongoing partnership with the Crafts Council, lifestyle brand TOAST has tasked eight textile artists to renew garments from its archive. Each item will be auctioned off online from 14-21 May, with all proceeds donated to the Let's Craft appeal.
The exclusive Renewal Auction collection is made up of 15 adapted pieces and includes a coat, jacket, dungarees, dresses, skirts and shirts across assorted sizes, fabrics and colourways. In keeping with each maker’s unique style and artistic approach, the garments have been renewed with great attention to detail - from hand-embroidered collars and patchworking to visible mending and appliquéd shapes.
Makers were offered the chance to use leftover TOAST fabric samples for their customised garments, though these are not always in abundant supply: ‘We are eliminating waste and producing leaner collections to reduce our levels of surplus so there’s often not much that can be used for projects like this,’ says Ruth Smith, TOAST Marketing Executive.
For a brand with slow fashion at its heart, it’s the sort of challenge that TOAST embraces – and one that we’re eagerly supporting. ‘The partnership between TOAST and the Crafts Council is a very harmonious one,’ says Natalie Melton, creative director of Crafts Council. ‘We want to show that the skills and vision of talented makers can help reset our approach to waste in the fashion industry.’
The finished pieces will be auctioned online from 14 - 21 May, coinciding with the rollout of TOAST’s renewal service across all of its stores. Customers can bring any TOAST clothing item in need of repair to one of its shops, where experts will offer creative mending options (think sashiko repair or appliqué) to revive their beloved garments. ‘Mending is about the journey travelled,’ says TOAST renewal repair specialist Jessica Smulders-Cohen, ‘not reinstating the impossible perfection of the new.’
All proceeds will be donated to the Crafts Council's nationwide appeal, Let's Craft - an initiative that puts packs of art and crafts materials in the hands of children in need. With each pack costing £10, every donation directly benefits a child, gifting the joy of creativity at a time when it is most needed.