This talk will offer an insight into how to manage and make the most of a business mailing list. We will share best practice in managing your contacts; the benefits of sending newsletters; the legal considerations you need to have in place such as GDPR and the commercial opportunities open to you by being more strategic with how you communicate with your contacts.
All delegates will receive a summary resource of the talk and a link to the recording.
This is a part of the Crafts Council twice monthly free lunchtime talks to support makers in their business development needs.
The talk will cover:
- structure for collecting data
- GDPR complaints
- analysing and adjusting campaigns
- aligning with your website, social and external campaigns
- including a clear call to action
The format is an hour
1pm welcome and introduction
1.05pm setting the context (Crafts Council)
1.10pm guest speaker talk (short presentation which you can share your screen)
1.40pm Q&A with the audience
1.55pm round up and poll