Meet the Maker: Making the most of online selling - a guide to c-commerce
Our guest today is Camilla Westergaard from Folksy; the online craft platform dedicated to selling work by makers across the UK. Based in Sheffield, the team, who are makers themselves, know the importance of reaching your market and enabling a positive retail experience for buyers and sellers.
Earning money from what you make requires you to focus on the business side and not just the creative side. If you don't have a selling outlet, how do the general public know the work is for sale? Think about your own buying experience when you shop online - how do you find pieces to buy? Camilla will be sharing Folksy’s insight into the importance of e-commerce and what you need to have in place to ensure you can offer a professional and easy retail experience for your customers.
This insight follows the advice given by solicitor Alex Fewtrell from Briffa legal, who stated what you need to have in place for your business to function effectively: terms and conditions; refunds policy; post and packaging policy. Learn from the experienced Folksy team how they work with their customers. This talk is part of our bi-monthly Wednesday lunchtime series supporting makers business development to enable sustainable craft practices.
About Camilla Westergaard from Folksy:
Camilla Westergaard is content editor at Folksy. Her mother is a potter and she grew up with a ceramic studio in her house, surrounded by handmade objects, leading to a lifelong love of craft. When she's not stitching, printing and sketching, she can be found curating content across Folksy, interviewing designers and helping UK makers get their work seen across the world. https://www.instagram.com/bbutterscotch/